Website Design & Development
Vinyl Drip Auto Styling
A fully custom, mobile-first website for a premium automotive restyling shop in Webster, NY, built around one-of-one interactive 3D configurators that let customers see their build before they ever book it.
- Client
- Vinyl Drip Auto Styling
- Location
- Webster, NY
- Scope
- Website design & development, custom 3D integrations
- Timeline
- One week for the site, two more for the configurators
Branding Development
Planning out the design and branding for the website
Vinyl Drip came to us with a strong identity and no website. Their audience already knew the brand from Instagram, Facebook and TikTok, so the job was not to reinvent it but to give it a home that felt just as premium as the cars rolling out of the shop.
We kept their brand exactly as it is and built the entire site around it: deep blacks that let the cars do the talking, chrome and gold type pulled straight from their look, and a drip motif carried through headlines and dividers so every page reads unmistakably as Vinyl Drip.
Most of their customers discover the shop on a phone, scrolling social media. So the site was planned mobile-first from the very first sketch: thumb-friendly menus, a call, text and quote bar that follows you down every page, and layouts that hold up on the smallest screens before they ever reach a desktop.
The Goals
Built to stand apart
Premium positioning
Look and feel like the highest-end shop in the region, a clear step above every other option a customer is comparing.
Something no one else has
Create a website experience completely different from other wrap shops, with tools customers can’t find anywhere else.
Show the work
Put real builds front and center, with the vehicle, film and finish behind every car.
Reputation & trust
Surface the shop’s customer ratings and reviews so new customers feel confident before they reach out.
The Configurators
See it before you wrap it
The centerpiece of the build. We designed and developed custom interactive 3D configurators so customers can design their car themselves, right on the site, and walk into the shop already knowing what they want.
3D wrap configurator
Customers pick their vehicle and try on real wrap and paint protection films from the brands the shop installs, including Avery Dennison, 3M, KPMF, TeckWrap and more. Every swatch comes from the manufacturer’s own color data, and the car can be spun, tilted and zoomed from any angle.
- Blackout package turns the chrome trim and badges gloss black, mapped by hand for every vehicle.
- Caliper color changes only the brake calipers.
- Tuxedo package blacks out the roof and pillars on SUVs.
- Day and night lighting shows a finish in the sun or under the lights of a shop at night.
- Save image lets customers keep and share their design.
How we built it
- Brands & inventory
We started by identifying every wrap and PPF brand the shop works with and collecting their full product inventory.
- One film at a time
Our team then went one by one through more than 4,000 wrap and PPF options, tuning each to create an accurate preview of the finish on the vehicle.
- Real-world references
Every film includes the manufacturer’s own images and examples to expand the customer’s idea, plus a link to that wrap’s page on the manufacturer’s site.
Total control over every package
Customers build their package step by step and see each choice on their own vehicle. Here, an Escalade in EVOLV Gloss Metal Champagne Bronze goes from factory trim to the full blacked-out look.
Wheel refinishing preview
A second configurator lives on the wheels service page. Customers spin a rim in 3D and compare finishes like gloss black, satin black, silver and chrome before requesting a wheel quote.
From idea to quote in one tap
The configurators were built for phones first: drag to rotate, pinch to zoom, and every control within reach of a thumb. When a customer lands on a design they love, “Start your build” carries their film and options straight into the quote form, so the shop starts every conversation knowing exactly what the customer wants.
The Website
Every feature has a job
Beyond the configurators, every section of the site was designed to build trust, show off the work and move visitors toward booking.
The Work, with full build sheets
A filterable portfolio of real builds. Tap any car to open its build sheet: the vehicle, the exact film and finish, a photo gallery and everything the shop did. Each film links straight into the configurator so visitors can try it on their own car.
Before & after sliders
“Ordinary in. Extraordinary out.” Drag-to-compare sliders show the transformation on real customer cars, the most convincing proof a restyling shop can offer.
Google reviews, front and center
The shop’s top-rated Google reviews scroll across the home page in a custom carousel, giving new customers the reassurance of real experiences the moment they arrive.
Start Your Build
A detailed quote form that captures the car, the vision and the services in one go, prefilled from the configurator. Customers who would rather talk can call, text or DM in a tap, and every lead lands with the shop instantly.
- A dedicated page for every service
- Call, text & quote bar on mobile
- Local search optimization
- Instagram, Facebook & TikTok built in
- Fast loading on every device
The Result
A one-of-one digital showroom
Vinyl Drip now has a website that matches the quality of its work and offers customers something no other shop in the area can: the chance to design their car before they ever walk through the door.
Ready to Grow?
Let’s build your culture, not just your brand.
Book a 20 min FREE discovery call. We’ll talk through your goals, brand-alignment, and whether or not we’re the right fit for you. No pitch, no pressure.
20 Minutes | Completely Free | No Commitment